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Privacy Policy

Privacy Policy

Last Modified: January 9, 2024

Pacific Hospitality Group Ventures, Inc., its subsidiaries, related companies, and other controlled affiliates (collectively, “PHG,” “we,” “us,” and “our”) created this policy to help you understand what information we collect, why we collect it, and how you can update and manage your information.


You may be asked to provide personal information anytime you interact with us, our affiliates, or our managed hotel and resort properties. The information we collect depends on how you use our services. The types of information we collect or that is collected on our behalf includes:

  • Contact information. Name, address, telephone number, email address, etc.
  • Demographic. Age, country, gender, primary language, etc.
  • Financial. Bank account number, payment card information, billing address, etc.
  • Minors. We do not knowingly collect personal information from any person under eighteen (18) years of age. Our website is directed to and intended for use only by those who are eighteen (18) years of age or over.
  • Reservation / Visit. The PHG-managed hotel(s) where you have stayed, date of arrival and departure, special accommodation requests, goods and services purchased, etc.
  • Website usage. IP address, login information, browser type, geolocation, operating system, etc.


From you directly including when you:

  • Make a reservation, fill out a form, or make a purchase;
  • Communicate with us by email, telephone, in writing, or social media; or
  • Use any of our services, including when you stay with us or visit one of our properties.

When you access our website we may receive and store information generated by your activity and information automatically collected from your browser or mobile device.

Other sources such as:

  • Marketing service providers;
  • Individuals requesting services on your behalf;
  • Travel agencies or your company; or
  • Publicly available sources.


  • We collect and use your information in order to provide you with the best experience possible and for the following contractual and legitimate purposes:
    • Customer support. Investigate and address your concerns; notify you of any changes to our services; respond to your inquiries; and to improve our customer support responses.
    • Improvement. Enhancing our websites; data analysis and audits; improving our services; conducting market research and quality assurance surveys; and developing new services.
    • Legal requirements. Investigating or addressing claims or disputes relating to your use of our services; as requested by regulators, government entities, and official inquiries; or as otherwise allowed by applicable law.
    • Marketing and promotions. With your consent, sending you emails and messages about news and new promotions, features, products and services, and content.
    • Reservations and purchases. Fulfilling your room reservation; supplying purchased goods and services; customizing our services to your preferences; and keeping proper records of those transactions.
    • Safety and security. Using closed-circuit television systems, electronic key cards, and other security systems to maintain the safety and security of you, our guests, visitors, and employees.


We do not sell your name or other personal information to third parties. We may share your information with:

  • The PHG family of companies to help us provide our services or conduct data processing.
  • PHG service providers, including vendors, consultants, marketing partners, and other service providers or business partners, such as accountants and lawyers, cloud storage providers, data analytics providers, insurance and financing partners, marketing platform providers, payment processors, and research partners.
  • With your consent, we may share your information other than as described in this policy if we notify you and you consent to the sharing.
  • Legal reasons. We may share your information with third parties for legal reasons including:
    • Compliance with legal, regulatory, or administrative requirements of any government or law enforcement authority;
    • Compliance with a court order, search warrant, subpoena, or other legal process;
    • Exercising our legal rights to protect and defend us in connection with any actual or threatened legal action, claim, or dispute; or
    • In connection with or during negotiations of any merger, sale of assets, financing, or acquisition.


  • We retain your personal information to the extent permissible by law and for such periods as necessary to satisfy:
    • The reason for which the information was provided;
    • An ongoing business need, including record keeping;
    • A specific legal or regulatory requirement; and/or
    • An active legal proceeding.


  • We process and store personal information inside and outside the United States. We transfer information of users outside the United States based on mechanisms approved under applicable laws.


  • We utilize reasonable administrative, organizational, and technical safeguards and security measures to protect your personal information within our control from unauthorized access, acquisition, disclosure, destruction, loss, misuse, or damage. We frequently review and monitor such safeguards and security measures but do not guarantee the security of your information as no practices are 100% secure.


When you visit our websites, we store cookies on your browser to collect information. The information collected might relate to you, your preferences or your device, and is mostly used to make the site work as you expect it to and to provide a more personalized web experience. However, you can choose not to allow certain types of cookies, which may impact your experience of the site and the services we are able to offer in our Preference Center located in the footer of each website:


Your choices include:

  • Not providing us with your personal information. If you choose to do this, we may not be able to provide you with our services or respond to any questions you may have.
  • Turning off cookies in your browser. You can block cookies by activating a setting on your browser allowing you to refuse cookies. You can also delete cookies through your browser settings. If you turn off cookies, you can continue to use this website; however, certain services may not work effectively.
  • Unsubscribing from promotional emails and marketing material. We will inform you (before collecting your data) if we intend to use your data for marketing purposes and if third parties are involved. You can unsubscribe from marketing material at any time by clicking the “Unsubscribe” link contained in the email footer, completing a Privacy Request Form, or by emailing us at privacy@pacifichospitality.com. Please note that withdrawing your consent to receive promotional emails will not prevent us from sending you administrative communications or legal notices, emails about changes to our terms, policies, or business practices.

Your rights under the GDPR may include the right to:

  • Access information we retain about you;
  • Request correction of any incorrect or incomplete personal data we have about you;
  • Request that we erase your personal data;
  • Request that we restrict/suspend processing of your personal data;
  • Port your data to another service;
  • Complain to a supervisory authority; or
  • Withdraw consent.

You may exercise these rights by completing a Privacy Request Form, sending an email to privacy@pacifichospitality.com, or writing to us at Pacific Hospitality Group, Attention: Privacy Department, 2532 Dupont Drive, Irvine, CA 92612.

Your California Privacy Rights. If you are a California resident, you have the right to request any of the following information from us regarding personal information collected about you:

  • The categories of personal information collected about you.
  • The categories of sources from which the personal information is collected.
  • The business or commercial purpose for collecting or selling personal information.
  • The categories of third parties with whom we share personal information, if any.
  • The specific personal information collected about you.
  • For personal information sold or disclosed to a third party for a business purpose, you have a right to know the categories of personal information about you that we sold and the categories of third parties to whom the personal information was sold; and the categories of personal information that we disclosed about you for a business purpose.

We will provide this information free of charge up to two (2) times in any twelve (12) month period within forty-five (45) days of receiving your verifiable request (including verification of your identity and your California residency), subject to delays and exclusions permitted by law. Specific personal information about you or your account that is categorized as sensitive or confidential may be redacted.

As a California resident, you have the following additional rights regarding your personal information:

  • Deletion. The right to request that we delete any personal information that we have collected about you. We will honor this request subject to the range of exclusions permitted by law. For example, we are not required to delete personal information if it is necessary to complete a transaction, or reasonably used for an ongoing business relationship, or if it is used internally in a lawful manner that is compatible with the context in which the consumer provided the information.
  • Right to Opt Out of the Sale or Sharing of Personal Information. The right to opt out of the sale of your personal information to third parties. You also have the right to opt out of the sharing of your personal information to third parties for cross-contextual behavioral advertising purposes. You also have the right to opt out of sharing the personal information of a child under the age of sixteen (16) without receiving opt-in consent. If you opt out, we will not sell or transfer your information to any third party except as otherwise authorized by law.
  • Right to Non-Discrimination. We will not discriminate against you if you choose to exercise any of these rights.
  • Correction. The right to request that we correct any inaccurate personal information that we maintain about you.
  • Right to Restrict Processing of Sensitive Information. The right to restrict the use and disclosure of your sensitive personal information.

California residents may exercise the rights described above by completing a Privacy Request Form, making such a request via an email to privacy@pacifichospitality.com or writing to us at Pacific Hospitality Group, Attention: Privacy Department, 2532 Dupont Drive, Irvine, CA 92612. We may require verification of your identity before further processing your request. In certain instances, we may be permitted by law to decline some or all of such requests.


  • We may occasionally update this policy. In the event we make significant changes, we will notify you of the changes on our website or through other means, such as email.


  • Contact Us. Please send any questions, comments, or complaints about PHG’s data practices by email to privacy@pacifichospitality.com or in writing to Pacific Hospitality Group, Attention: Privacy Department, 2532 Dupont Drive, Irvine, CA 92612.
  • Data Controller. The data controller for the information you provide or that is collected by PHG or its affiliates is: Pacific Hospitality Group, 2532 Dupont Drive, Irvine, CA 92612.


Last Modified: November 15, 2023.
Cookies are small text files made up of a string of characters that can be stored in your web browser that identify your browser or device. Cookies allow us to know if your computer or device has visited our website. Cookies can then be used to help understand how our website is being used, help you remember your preferences, and generally improve your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.


There are generally four types of cookies: “Strictly Necessary,” “Performance,” “Functionality,” and “Targeting.” We regularly use all four types on our website. For more information about the different types of cookies and our use, please see below.

  • Strictly Necessary Cookies let you use all the different parts of our website. Without them, services that you have asked for cannot be provided.
  • Performance Cookies collect information about how you used our website so that we can make it better. All information these cookies collect is aggregated and anonymous.
  • Functionality Cookies allow us to personalize our website by remembering your preferences and settings. These cookies may be set by us or by third-party providers whose services we have added to our pages.
  • Targeting Cookies may be used to deliver advertising that is relevant to your interests. They can remember that your device has visited a site or service and may also be able to track your device’s browsing activity on other sites or services other than ours. These cookies may be set through our website by us, our advertising partners, or other third-party partners. This information may be shared with outside organizations, such as advertisers and/or advertising networks to deliver the advertising, and to help measure the effectiveness of an advertising campaign, or other business partners to provide aggregate website usage statistics and aggregate website testing.


  • The length of time a cookie will stay on your device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your device until they expire or are deleted.


  • First-party cookies are cookies that belong to us; third-party cookies are cookies that another party places on your device through our website. Third-party cookies may be placed on your device by someone providing a service for us. Third-party cookies may also be placed on your device by our business partners so that they can use them to advertise products and services to you elsewhere on the internet.


  • Please visit the help pages of your browser in order to learn how to delete cookies and/or instruct your browser to refuse to accept them.
  • If you delete cookies or refuse to accept them, you might not be able to use all of the features we offer and some of our pages might not display properly.